Twitter users are invited to add themselves to the map by tweeting the #ukhols hash tag followed by their age, gender, post code and their holiday destination.

Using social media like this can be a great way to build a brand’s profile online and generate lots of quality coverage in both the traditional media and the blogosphere. Vodafone’s map has already gained coverage in the Guardian, the Daily Mirror, and Brand Republic.

The mashup comes a month to the day since I launched my National Work From Home Day map, which was based on the #uksnow map developed by Ben Marsh, who is behind this map too!

And with that I’m off on my hols! See you in a week or two…