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	<title>From PR to Eternity &#187; Online Communities</title>
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	<link>http://www.fpte.co.uk</link>
	<description>Matthew Watson&#039;s Tech PR blog</description>
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		<title>How to stop your photos from being used in Facebook adverts</title>
		<link>http://www.fpte.co.uk/2009/07/25/how-to-stop-your-photos-from-being-used-in-facebook-adverts/</link>
		<comments>http://www.fpte.co.uk/2009/07/25/how-to-stop-your-photos-from-being-used-in-facebook-adverts/#comments</comments>
		<pubDate>Sat, 25 Jul 2009 11:35:00 +0000</pubDate>
		<dc:creator>Matthew Watson</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[Facebook Ads]]></category>
		<category><![CDATA[Online Communities]]></category>
		<category><![CDATA[Opt-out]]></category>
		<category><![CDATA[privacy settings]]></category>
		<category><![CDATA[Social network]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.fpte.co.uk/?p=117</guid>
		<description><![CDATA[Have you noticed adverts on Facebook recently that contain pictures of your friends and family?
The social network had made the decision to pair advertisements with relevant social actions from a user&#8217;s friends to create Facebook Ads. This is supposed to make advertisements more interesting and more tailored to you and your friends. But the service [...]]]></description>
			<content:encoded><![CDATA[<p><a rel="attachment wp-att-161" href="http://www.fpte.co.uk/2009/07/25/how-to-stop-your-photos-from-being-used-in-facebook-adverts/facebook_logo/"><img class="size-medium wp-image-161 alignright" title="facebook_logo" src="http://www.fpte.co.uk/wp-content/uploads/2009/07/facebook_logo-300x300.png" alt="" width="180" height="180" /></a>Have you noticed adverts on <a href="http://www.facebook.com/">Facebook</a> recently that contain pictures of your friends and family?</p>
<p>The social network had made the decision to pair advertisements with relevant social actions from a user&#8217;s friends to create Facebook Ads. This is supposed to make advertisements more interesting and more tailored to you and your friends. But the service is opt-out, not opt-in, which some may see as an infringement on their privacy.</p>
<p>To stop your photos from being used in the way <a href="http://www.facebook.com/privacy/?view=feeds&amp;tab=internal#/privacy/?view=feeds&amp;tab=ads">click here to update your privacy settings.</a></p>
<p><a href="http://twitter.com/home?status=How%20to%20stop%20your%20photos%20from%20being%20used%20in%20Facebook%20adverts:%20http://bit.ly/N3BI6">Share this on Twitter</a></p>
<p><span style="font-weight: bold;">(</span><a style="font-weight: bold;" href="http://www.speedcommunications.com/blogs/speed/2009/07/24/are-your-photos-being-used-in-adverts-on-facebook/">Cross posted on the Speed Tech Blog</a><span style="font-weight: bold;">)</span><span class="zem-script more-related pretty-attribution"><script src="http://static.zemanta.com/readside/loader.js" type="text/javascript"></script></span></p>
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		<title>Vodafone launches #ukhols Google mashup map</title>
		<link>http://www.fpte.co.uk/2009/06/15/vodafone-launches-ukhols-google-mashup-map/</link>
		<comments>http://www.fpte.co.uk/2009/06/15/vodafone-launches-ukhols-google-mashup-map/#comments</comments>
		<pubDate>Mon, 15 Jun 2009 18:00:00 +0000</pubDate>
		<dc:creator>Matthew Watson</dc:creator>
				<category><![CDATA[PR]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Brand Republic]]></category>
		<category><![CDATA[Daily Mirror]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[Online Communities]]></category>
		<category><![CDATA[Postal code]]></category>
		<category><![CDATA[Social network]]></category>
		<category><![CDATA[Tag]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.fpte.co.uk/?p=115</guid>
		<description><![CDATA[Vodafone has today launched a Google mashup map using the #ukhols hashtag on Twitter. The map serves to highlight the company&#8217;s pledge to abolish roaming charges in many countries during June, July and August.
Twitter users are invited to add themselves to the map by tweeting the #ukhols hash tag followed by their age, gender, post [...]]]></description>
			<content:encoded><![CDATA[<p><a rel="attachment wp-att-165" href="http://www.fpte.co.uk/2009/06/15/vodafone-launches-ukhols-google-mashup-map/ukhols/"><img class="alignright size-medium wp-image-165" title="ukhols" src="http://www.fpte.co.uk/wp-content/uploads/2009/06/ukhols-300x187.png" alt="" width="300" height="187" /></a><a href="http://online.vodafone.co.uk/dispatch/Portal/appmanager/vodafone/wrp?_nfpb=true&amp;_pageLabel=templateBlank&amp;pageID=OS_0099&amp;WT.mc_id=EXT-03062009-SmmrRomngPromo-RnI-TwtrMapSite&amp;WT.mc_evt=click">Vodafone</a> has today launched a <a href="http://ukholsmap.com/#">Google mashup map</a> using the <a href="http://search.twitter.com/search?q=%23ukhols">#ukhols hashtag</a> on Twitter. The map serves to highlight the company&#8217;s pledge to abolish roaming charges in many countries during June, July and August.</p>
<p>Twitter users are invited to add themselves to the map by tweeting the #ukhols hash tag followed by their age, gender, post code and their holiday destination.</p>
<p>Using social media like this can be a great way to build a brand&#8217;s profile online and generate lots of quality coverage in both the traditional media and the blogosphere. Vodafone&#8217;s map has already gained coverage in <a href="http://www.guardian.co.uk/travel/2009/jun/12/travel-websites-twitter-global-trends">the Guardian</a>, <a href="http://www.mirror.co.uk/news/technology/2009/06/12/vodafone-rolls-out-twitter-holiday-map-mash-up-115875-21436102/">the Daily Mirror</a>, and <a href="http://www.brandrepublic.com/News/912677/Vodafone-launches-Twitter-Google-Maps-mash-up-UK-holiday-makers/">Brand Republic</a>.</p>
<p>The mashup comes a month to the day since I launched my <a href="http://bit.ly/NWFHD">National Work From Home Day map</a>, which was based on the <a href="http://www.benmarsh.co.uk/snow/">#uksnow map</a> developed by <a href="http://twitter.com/benmarsh">Ben Marsh</a>, who is behind this map too!</p>
<p>And with that I&#8217;m off on my hols! See you in a week or two&#8230;<span class="zem-script more-related pretty-attribution"><script src="http://static.zemanta.com/readside/loader.js" type="text/javascript"></script></span></p>
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		<item>
		<title>#NWFHD map launched to promote flexible working</title>
		<link>http://www.fpte.co.uk/2009/05/15/nwfhd/</link>
		<comments>http://www.fpte.co.uk/2009/05/15/nwfhd/#comments</comments>
		<pubDate>Fri, 15 May 2009 06:44:00 +0000</pubDate>
		<dc:creator>Matthew Watson</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[Google Map]]></category>
		<category><![CDATA[Online Communities]]></category>
		<category><![CDATA[Real-time computing]]></category>
		<category><![CDATA[search]]></category>
		<category><![CDATA[social networks]]></category>
		<category><![CDATA[Telecommuting]]></category>
		<category><![CDATA[Trades Union Congress]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.fpte.co.uk/?p=113</guid>
		<description><![CDATA[It&#8217;s the fourth annual National Work From Home Day, so I&#8217;m sat here on my laptop doing just that. The day is part of Work Wise Week, which is an initiative led by the TUC, CBI and British Chambers of Commerce to promote smarter working practices.
To support the day, I have developed a Google Maps [...]]]></description>
			<content:encoded><![CDATA[<p><a rel="attachment wp-att-185" href="http://www.fpte.co.uk/2009/05/15/nwfhd/wfh-woman/"><img class="alignright size-full wp-image-185" title="Woman working from home" src="http://www.fpte.co.uk/wp-content/uploads/2009/05/wfh-woman.jpg" alt="" width="210" height="206" /></a>It&#8217;s the fourth annual National Work From Home Day, so I&#8217;m sat here on my laptop doing just that. The day is part of <a href="http://www.workwiseuk.org/events/workwiseweek09.html">Work Wise Week</a>, which is an initiative led by the TUC, CBI and British Chambers of Commerce to promote smarter working practices.</p>
<p>To support the day, I have developed a <a href="http://bit.ly/NWFHD">Google Maps mashup</a> for <a href="http://www.speedcommunications.com/">Speed</a> that uses Twitter to allow home workers to display their location. To take part you have to send a tweet containing <a href="http://technorati.com/tag/#NWFHD">#NWFHD</a> and the first half of your postcode ie: &#8220;#NWFHD WC2H&#8221;. The site will then automatically update every 30 seconds throughout the day, displaying the location of Twitter users working from home.</p>
]]></content:encoded>
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		<item>
		<title>Is PR fail a PR fail?</title>
		<link>http://www.fpte.co.uk/2009/04/26/is-pr-fail-a-pr-fail/</link>
		<comments>http://www.fpte.co.uk/2009/04/26/is-pr-fail-a-pr-fail/#comments</comments>
		<pubDate>Sun, 26 Apr 2009 09:40:00 +0000</pubDate>
		<dc:creator>Matthew Watson</dc:creator>
				<category><![CDATA[PR]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Blogosphere]]></category>
		<category><![CDATA[Freedom of speech]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[hashtag]]></category>
		<category><![CDATA[Online Communities]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[Social network]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[website]]></category>

		<guid isPermaLink="false">http://www.fpte.co.uk/?p=112</guid>
		<description><![CDATA[The blogosphere and twittersphere is rife with journalists, PROs and members of the public identifying and publicising errors of judgement made by companies and PROs. It&#8217;s argued that by drawing attention to &#8216;PR fails&#8217; we can as an industry learn from these mistakes and collectively raise our game.
One website that serves to draw attention to [...]]]></description>
			<content:encoded><![CDATA[<p><a rel="attachment wp-att-273" href="http://www.fpte.co.uk/2009/04/26/is-pr-fail-a-pr-fail/prfail-4/"><img class="alignright size-full wp-image-273" title="prfail" src="http://www.fpte.co.uk/wp-content/uploads/2009/04/prfail1.jpg" alt="" width="183" height="183" /></a>The blogosphere and twittersphere is rife with <a href="http://twitter.com/bletherer/status/1592574897">journalists</a>, <a href="http://simoncollister.typepad.com/simonsays/2008/07/beroccas-blogge.html">PROs</a> and <a href="http://twitter.com/pauljchambers/statuses/1586080335">members of the public</a> identifying and publicising errors of judgement made by companies and PROs. It&#8217;s argued that by drawing attention to &#8216;PR fails&#8217; we can as an industry learn from these mistakes and collectively raise our game.</p>
<p>One website that serves to draw attention to bad PR practices is <a href="http://prfail.tumblr.com/">PRfail.tumblr.com</a>. The site was setup nearly a year ago by <a href="http://middledigit.net/">Jonathan Hopkins</a> to aggregate examples of bad PR highlighted on websites such as <a href="http://www.twitter.com/">Twitter</a>, which sees many users attach the <a href="http://hashtags.org/tag/prfail/messages">#PRfail</a> hashtag to their tweets.</p>
<p>The site now features plenty of PROs who have pointed our mistakes made by their peers or by the companies they represent, but is this wise?</p>
<p>If I were to criticise a company&#8217;s mistake on my <a href="http://www.m-p-w.co.uk/">blog</a> or on <a href="http://www.twitter.com/mpwatson">Twitter</a>, Google would automatically connect my name and the name of the company I work for to the name of the company I badmouthed. So if I or the company I work for were to then pitch for a PR brief by that company it would only take a quick search of those names, for example <a href="http://www.nike.com/">Nike</a> and <a href="http://www.speedcommunications.com/">Speed Communications</a>, to bring up my blog post or my tweets in the first few results. I&#8217;m pretty sure that digging up old mistakes that a potential client would rather forget, is probably not the best way to make a good impression.</p>
<p>That said, identifying a &#8216;PR fail&#8217; and offering a solution as to how the company might have dealt with that crisis more effectively could demonstrate expertise. Though I&#8217;m not sure how much expertise you can demonstrate when you&#8217;ve already used up 7 characters of your 140 character tweet with a #PRfail hashtag!</p>
<p>My mind&#8217;s not totally made up on this. Do you think we should be more careful about what we say online or use our freedom of speech to highlight bad PR in an effort to separate the wheat from the chaff?<span class="zem-script more-related pretty-attribution"><script src="http://static.zemanta.com/readside/loader.js" type="text/javascript"></script></span></p>
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		<item>
		<title>Make your blog mobile in 2 easy steps</title>
		<link>http://www.fpte.co.uk/2009/01/04/make-your-blog-mobile-in-2-easy-steps/</link>
		<comments>http://www.fpte.co.uk/2009/01/04/make-your-blog-mobile-in-2-easy-steps/#comments</comments>
		<pubDate>Sun, 04 Jan 2009 15:40:00 +0000</pubDate>
		<dc:creator>Matthew Watson</dc:creator>
				<category><![CDATA[Web Design]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[Blogosphere]]></category>
		<category><![CDATA[Cascading Style Sheets]]></category>
		<category><![CDATA[Mobile Web]]></category>
		<category><![CDATA[Online Communities]]></category>
		<category><![CDATA[Social network]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Uniform Resource Locator]]></category>

		<guid isPermaLink="false">http://www.fpte.co.uk/?p=105</guid>
		<description><![CDATA[So 2009 is upon us and already there&#8217;s been a lot of talk in the blogosphere about this being the year of the mobile web. But how many bloggers are ready for a mobile audience?
Here are two easy steps to make your blog mobile friendly. This script should direct visitors who visit any of the [...]]]></description>
			<content:encoded><![CDATA[<p><a rel="attachment wp-att-232" href="http://www.fpte.co.uk/2009/01/04/make-your-blog-mobile-in-2-easy-steps/mippin/"><img class="alignright size-medium wp-image-232" title="mippin" src="http://www.fpte.co.uk/wp-content/uploads/2009/01/mippin-300x136.jpg" alt="" width="300" height="136" /></a>So 2009 is upon us and already there&#8217;s been a lot of talk in the blogosphere about this being the year of the mobile web. But how many bloggers are ready for a mobile audience?</p>
<p>Here are two easy steps to make your blog mobile friendly. This script should direct visitors who visit any of the pages on your blog to a main mobile blog site. It is possible to create a fully mobile blog site by creating a specific stylesheet for mobile users using CSS but this is more complex and I haven&#8217;t fully worked out how to do it yet. But will blog about it if and when I do.</p>
<p><span style="font-weight: bold;">Step one</span><br />
Create a mobile blog using <a href="http://mippin.com/web/index.jsp">Mippin</a>.</p>
<p><span style="font-weight: bold;">Step two </span><br />
Add the following code inside the head tags. Remove the asterisks and add your mobile blog web address.</p>
<p>&lt;*script type=&#8221;text/javascript&#8221;&gt;<br />
if (screen.width&lt;=800) { window.location=&#8221;http://mippin.com/yourblog&#8221; } &lt;*/script&gt;</p>
<p>Hey presto you&#8217;ve got a mobile site. Grab your phone and check it out!<span class="zem-script more-related pretty-attribution"><script src="http://static.zemanta.com/readside/loader.js" type="text/javascript"></script></span></p>
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