Midtown London is defined as the triangular sized area above the Thames, which stretches from Trafalgar Square in the West, to St Paul’s in the East, up to King’s Cross in the North – where I live.

Apparently the area is now cool thanks to big name media companies and designers, such as Alexander McQueen and Agent Provocateur, flocking to the area to take advantage of the more competitive rents.

I’m not sure this really makes the area cool or is a sign that Midtown London is escaping the economic downturn. In a recession it’s not uncommon for businesses to reduce their costs by relocating or downsizing to a less expensive office. But it’s a good angle and I like it!