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	<title>From PR to Eternity &#187; dissertation</title>
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	<link>http://www.fpte.co.uk</link>
	<description>Matthew Watson&#039;s Tech PR blog</description>
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		<title>THE CAKE INTERVIEW</title>
		<link>http://www.fpte.co.uk/2008/04/13/the-cake-interview/</link>
		<comments>http://www.fpte.co.uk/2008/04/13/the-cake-interview/#comments</comments>
		<pubDate>Sun, 13 Apr 2008 20:21:00 +0000</pubDate>
		<dc:creator>Matthew Watson</dc:creator>
				<category><![CDATA[dissertation]]></category>
		<category><![CDATA[logobama]]></category>
		<category><![CDATA[southport]]></category>

		<guid isPermaLink="false">http://www.fpte.co.uk/?p=54</guid>
		<description><![CDATA[On thursday I made my way down to London for an interview at Cake Brand Entertainment. I very much like the company, their work and their offices. Anywhere with an aquarium in the reception gets my vote.
Discussion ranged from the nightlife in Southport to my dissertation and my blog post about the Logobama viral website [...]]]></description>
			<content:encoded><![CDATA[<p>On thursday I made my way down to London for an interview at <a href="http://www.cakegroup.com/"><strong>Cake Brand Entertainment</strong></a>. I very much like the company, their work and their offices. Anywhere with an aquarium in the reception gets my vote.</p>
<p>Discussion ranged from the nightlife in Southport to my dissertation and my blog post about the <a href="http://www.m-p-w.co.uk/2008/04/lowdown-on-logobama.html"><strong>Logobama</strong></a> viral website<strong> </strong>a few days ago. A topic, which appeared on the <a href="http://www.cakefocus.com/weblog/archives/678"><strong>Cake blog</strong></a> a few hours later. It&#8217;s probably just a coincidence, but a cool coincidence nonetheless.</p>
<p>I should find out about the job soon. So wish me luck!</p>
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		<title>CAKE? YES, PLEASE!</title>
		<link>http://www.fpte.co.uk/2008/04/03/cake-yes-please/</link>
		<comments>http://www.fpte.co.uk/2008/04/03/cake-yes-please/#comments</comments>
		<pubDate>Thu, 03 Apr 2008 10:31:00 +0000</pubDate>
		<dc:creator>Matthew Watson</dc:creator>
				<category><![CDATA[digital account executive]]></category>
		<category><![CDATA[dissertation]]></category>
		<category><![CDATA[job interview]]></category>
		<category><![CDATA[london]]></category>
		<category><![CDATA[new media]]></category>
		<category><![CDATA[pr stunt]]></category>
		<category><![CDATA[prblogger.com]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[stephen davies]]></category>
		<category><![CDATA[trafalgar square]]></category>

		<guid isPermaLink="false">http://www.fpte.co.uk/?p=49</guid>
		<description><![CDATA[I received an e-mail from Cake PR in London today, inviting me to an interview for the position of digital account executive. I applied for the job last week after seeing it posted on Stephen Davies&#8217;s site PrBlogger.com. The job sounds fantastic! Very innovative with plenty of scope to try new and exciting PR methods [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://t4w.blogs.com/photos/uncategorized/2007/12/18/square.gif"><img style="DISPLAY: block; MARGIN: 0px auto 10px; WIDTH: 400px; CURSOR: hand; TEXT-ALIGN: center" alt="" src="http://t4w.blogs.com/photos/uncategorized/2007/12/18/square.gif" border="0" /></a>I received an e-mail from <a href="http://cakegroup.com/"><strong>Cake PR</strong></a> in London today, inviting me to an interview for the position of digital account executive. I applied for the job last week after seeing it posted on Stephen Davies&#8217;s site <a href="http://www.prblogger.com/2008/03/job-goin-at-cake/"><strong>PrBlogger.com</strong></a>. The job sounds fantastic! Very innovative with plenty of scope to try new and exciting PR methods and mediums. Which is exactly what I want to do.</p>
<p>The picture shows one of Cake&#8217;s PR stunts were they turned Trafalgar Square into a village green to promote the London villages to tourists. Strangely enough I talked about this stunt in my dissertation. I discussed how they had evaluated the campaign in terms of how many bloggers wrote about it, but didn&#8217;t disclose the readership of those blogs in PR Week. Readership is important because some of those blogs may only have two readers, whereas other may have two million. Therefore coverage in one blog can be worth more or less than coverage in an another.</p>
<p>Curiously my parents have both been invited to interviews this week. Perhaps there is something in the water?</p>
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		<title>Blog to boost your profile</title>
		<link>http://www.fpte.co.uk/2008/03/16/blog-to-boost-your-profile/</link>
		<comments>http://www.fpte.co.uk/2008/03/16/blog-to-boost-your-profile/#comments</comments>
		<pubDate>Sun, 16 Mar 2008 16:52:00 +0000</pubDate>
		<dc:creator>Matthew Watson</dc:creator>
				<category><![CDATA[Blogs]]></category>
		<category><![CDATA[dissertation]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[prblogger.com]]></category>
		<category><![CDATA[profile]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[stephen davies]]></category>
		<category><![CDATA[students]]></category>
		<category><![CDATA[Tech PR]]></category>
		<category><![CDATA[university of warwick]]></category>

		<guid isPermaLink="false">http://www.fpte.co.uk/?p=37</guid>
		<description><![CDATA[Stephen Davies of prblogger.com recently posed the question &#8216;Where are all the student PR bloggers?&#8217; Now he&#8217;s created a list, and for some reason or another I top it. See the list of UK PR student bloggers here.
It&#8217;s not the first time Davies has helped me. I quoted his Behind The Spin article, &#8216;Blog-it-yourself and [...]]]></description>
			<content:encoded><![CDATA[<p><a rel="attachment wp-att-449" href="http://www.fpte.co.uk/2008/03/16/blog-to-boost-your-profile/rise/"><img class="alignright size-thumbnail wp-image-449" title="rise" src="http://www.fpte.co.uk/wp-content/uploads/2008/03/rise-150x142.jpg" alt="" width="150" height="142" /></a>Stephen Davies of <a href="http://www.prblogger.com/"><strong>prblogger.com</strong></a> recently posed the question <strong><a href="http://www.prblogger.com/2008/03/where-are-all-the-student-pr-bloggers/">&#8216;Where are all the student PR bloggers?&#8217;</a></strong> Now he&#8217;s created a list, and for some reason or another I top it. See the list of UK PR student bloggers <a href="http://www.prblogger.com/2008/03/list-of-uk-pr-student-bloggers/#"><strong>here</strong></a>.</p>
<p>It&#8217;s not the first time Davies has helped me. I quoted his <a href="http://publicsphere.typepad.com/behindthespin/"><strong>Behind The Spin</strong></a> article, &#8216;Blog-it-yourself and watch your profile rise&#8217; in my dissertation. I think this serves to prove that blogging can raise your profile. This is certainly true in Google. A search for &#8216;Matthew Watson&#8217; shows my blog as the 4th result, just behind a Professor Matthew Watson from the <a href="http://www2.warwick.ac.uk/fac/soc/pais/staff/watson/"><strong>University of Warwick</strong></a>.</p>
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		<title>A big thank you</title>
		<link>http://www.fpte.co.uk/2008/03/13/a-big-thank-you/</link>
		<comments>http://www.fpte.co.uk/2008/03/13/a-big-thank-you/#comments</comments>
		<pubDate>Thu, 13 Mar 2008 17:28:00 +0000</pubDate>
		<dc:creator>Matthew Watson</dc:creator>
				<category><![CDATA[Blogs]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Advertising and Marketing]]></category>
		<category><![CDATA[Ann Widdecombe]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Chartered Institute of Public Relations]]></category>
		<category><![CDATA[concept pr]]></category>
		<category><![CDATA[dissertation]]></category>
		<category><![CDATA[huddersfield]]></category>
		<category><![CDATA[is blogging the future of public relations]]></category>
		<category><![CDATA[liverpool]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[students]]></category>
		<category><![CDATA[university]]></category>
		<category><![CDATA[University of Sunderland]]></category>

		<guid isPermaLink="false">http://www.fpte.co.uk/?p=35</guid>
		<description><![CDATA[Dissertation asking Is blogging the future of Public Relations? Done.
Thank you to everyone who helped me with interviews:
(Alphabetical as always)
Heather Constantine, the parliamentary researcher for Ann Widdecombe
Iain Dale is a political commentator who blogs at www.iaindale.com
Sarah Halton of Tangerine PR 
Roger Haywood the former CIPR and CIM president.
Ian Green the director of media at Green [...]]]></description>
			<content:encoded><![CDATA[<p><a rel="attachment wp-att-593" href="http://www.fpte.co.uk/2008/03/13/a-big-thank-you/smiley-pizza/"><img class="alignright size-full wp-image-593" title="smiley pizza" src="http://www.fpte.co.uk/wp-content/uploads/2008/03/smiley-pizza.jpg" alt="" width="300" height="286" /></a>Dissertation asking <em>Is blogging the future of Public Relations?</em> Done.</p>
<p><strong>Thank you to everyone who helped me with interviews:</strong><br />
(Alphabetical as always)</p>
<p>Heather Constantine, the parliamentary researcher for <a href="http://www.annwiddecombemp.com/"><strong>Ann Widdecombe</strong></a></p>
<p>Iain Dale is a political commentator who blogs at <a href="http://www.iaindale.com/"><strong>www.iaindale.com</strong></a></p>
<p>Sarah Halton of <a href="http://www.tangerinepr.com/"><strong>Tangerine PR</strong> </a></p>
<p><a href="http://www.getstartedinpr.co.uk/"><strong>Roger Haywood</strong></a> the former CIPR and CIM president.</p>
<p>Ian Green the director of media at <a href="http://www.greencomms.com/"><strong>Green Communications</strong></a></p>
<p>Johannes Kokert and engineer at <a href="http://www.leica-microsystems.com/"><strong>Leica Microsystems</strong></a> in Germany</p>
<p>Simon Law, a junior product manager at <a href="http://www.amadeus.com/"><strong>Amadeus</strong></a> in France</p>
<p>Thibault Masson, the founder of international online marketing consultancy <a href="http://www.fashion-fox.com/"><strong>Fashion Fox</strong></a></p>
<p>Katie McLoughlin of <a href="http://www.trinitymirror.com/brands/regionals/northwest/"><strong>Trinity Mirror North West</strong></a></p>
<p>Alexander Petricca, a <a href="http://www.ap-photo.co.uk/"><strong>professional photographer and blogger </strong></a>in Liverpool.</p>
<p>Douglas Smith the former CIPR president and MD of <a href="http://www.parliamentaryperceptions.co.uk/"><strong>Parliamentary Perceptions</strong></a></p>
<p>Margaret Tarpey the MD of <a href="http://www.concept-pr.co.uk/"><strong>Concept Communications</strong></a></p>
<p>Nina Watson, the senior account manager at <a href="http://www.concept-pr.co.uk/"><strong>Concept Communications</strong></a></p>
<p>Paul Watson the Global IT manager of <a href="http://www.rolls-royce.com/energy/default.jsp"><strong>Rolls-Royce Energy</strong></a></p>
<p>Philip Young, a senior lecturer at the <a href="http://www.sunderland.ac.uk/"><strong>University of Sunderland</strong></a> and prominant <a href="http://publicsphere.typepad.com/mediations/"><strong>PR blogger</strong></a></p>
<p><strong>Special thanks also go out to:</strong></p>
<p>Maxine Barnett who organised the <a href="http://www.cipr.co.uk/groups/reggroups/yorkslincs/events/PR_Greats.pdf"><strong>&#8216;Two PR Greats&#8217;</strong></a> lecture and introduced me to Douglas Smith and Roger Haywood.</p>
<p><a href="http://www.lmu.ac.uk/lbs/research/profiles/gregory.htm"><strong>Anne Gregory</strong></a> whose lecture on &#8216;Public Relations and its Struggle for Respectability&#8217; at the <a href="http://www.brad.ac.uk/acad/management/external/"><strong>Bradford University School of Management</strong></a> helped me enormously.<span class="zem-script more-related pretty-attribution"><script src="http://static.zemanta.com/readside/loader.js" type="text/javascript"></script></span></p>
]]></content:encoded>
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		<title>Interview with Ian Green</title>
		<link>http://www.fpte.co.uk/2008/03/10/from-pr-to-eternity/</link>
		<comments>http://www.fpte.co.uk/2008/03/10/from-pr-to-eternity/#comments</comments>
		<pubDate>Mon, 10 Mar 2008 16:14:00 +0000</pubDate>
		<dc:creator>Matthew Watson</dc:creator>
				<category><![CDATA[PR]]></category>
		<category><![CDATA[Advertising and Marketing]]></category>
		<category><![CDATA[Author]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[dissertation]]></category>
		<category><![CDATA[edina]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[green communications]]></category>
		<category><![CDATA[ian green]]></category>
		<category><![CDATA[Knowledge]]></category>
		<category><![CDATA[Mass media]]></category>
		<category><![CDATA[patsy]]></category>
		<category><![CDATA[public relations]]></category>

		<guid isPermaLink="false">http://www.fpte.co.uk/?p=34</guid>
		<description><![CDATA[I had a great phone interview with Ian Green of Green Communications today. Ian is the director for media at Green and works with Andy Green, the author of Creativity in Public Relations.
He gave this advice: &#8220;All students and PR practitioners should start blogging. I think it is a good way to show off your [...]]]></description>
			<content:encoded><![CDATA[<p><a rel="attachment wp-att-590" href="http://www.fpte.co.uk/2008/03/10/from-pr-to-eternity/abfab/"><img class="alignright size-full wp-image-590" title="abfab" src="http://www.fpte.co.uk/wp-content/uploads/2008/03/abfab.jpg" alt="" width="200" height="225" /></a>I had a great phone interview with Ian Green of <a href="http://www.greencomms.com/"><strong>Green Communications</strong></a> today. Ian is the director for media at Green and works with Andy Green, the author of Creativity in Public Relations.</p>
<p>He gave this advice: &#8220;All students and PR practitioners should start blogging. I think it is a good way to show off your writing skills and show that you can think. I’d recommend people pick a subject they have knowledge of and stick to it.&#8221;</p>
<p>So hopefully this blog should stand me in good stead.</p>
<p>If you&#8217;re wondering why Patsy and Edina are brightening up this post it&#8217;s because I started up a facebook group today. <a href="http://www.facebook.com/group.php?gid=33149935004"><strong>&#8216;The PR People&#8217;</strong></a> should help people on my course stay in touch after uni and keep each other up-to-date with any announcements. At least until the next big internet craze comes along and replaces facebook.<span class="zem-script more-related pretty-attribution"><script src="http://static.zemanta.com/readside/loader.js" type="text/javascript"></script></span></p>
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