I live in the coolest part of London, according to an article in the London Paper today. The survey, which was conducted by Farebrother surveyors claims that Midtown London is thriving despite the credit crunch.
Midtown London is defined as the triangular sized area above the Thames, which stretches from Trafalgar Square in the West, to St Paul’s in the East, up to King’s Cross in the North – where I live.
Apparently the area is now cool thanks to big name media companies and designers, such as Alexander McQueen and Agent Provocateur, flocking to the area to take advantage of the more competitive rents.
I’m not sure this really makes the area cool or is a sign that Midtown London is escaping the economic downturn. In a recession it’s not uncommon for businesses to reduce their costs by relocating or downsizing to a less expensive office. But it’s a good angle and I like it!
Er, Matthew – I think you seem to be forgetting that “Midtown” London (why do they always have to compare an area in London to an area in New York?)is only cool because I’m often seen sauntering about the area in my sartorially refined day wear.
On second thoughts, I am wearing a bright purple jumper today, so perhaps it is, as you say, due to the recession driving businesses to more economically competitive areas…