How moving: What PR can learn from advertising
During a recent trip to Berlin, my friends and I came across moving advertisements in Alexanderplatz. The adverts, which I assume were either robotic or remote controlled, really grabbed my attention as they whizzed around the town centre. At which point my friend said: “I bet Matt blogs about that!” She was right.
Being quirky is a great way to stand out, but it’s not sustainable. TV commercials and moving billboards were once new, exciting and different ways to advertise, and so captured the public’s imagination. But now they’re just background noise, unless the actual advert is interesting.
The same is true in PR. There are plenty of ways to spice up press releases, but if the content is as dull as dishwater than there’s no point. Rather than focus all our attention on jazzing up the delivery with pretty designs and social media add-ons, we should ensure the we give the actual press release the same amount of attention. After all it’s the really creative adverts that we remember.
Check out this video of mobile adverts in Berlin by Mrneglect:
