From PR to Eternity

This week, Rainier PR conducted a mid-summer media consumption study. We surveyed 1,000 Londoners to find out which silly season stories they find least interesting. It turned out that nearly half (48%) are tired of hearing about Amy Winehouse.

Setting up a poll on Facebook was incredibly simple, whereas coming up with the right question and answers was a little trickier.

Here are three ways to get the best out of facebook polls:

Pose an interesting question.
Facebook users don’t have to fill in your survey, so attracting their attention with an interesting question is a key factor in generating as many responses as possible.

Be concise.
Your question can be a maximum of 100 characters long, and your answers can only be half that length. So it’s crucial that you keep the word count down. Also, a lengthy question and answers could be offputting to some users.

Keep it simple.
Terms like Web 2.0 and mobile applications may make perfect sense to you but they could appear like gobbledygook to some users who might not know their RSS from their elbow.

Do you have any more tips for improving Facebook polls? Or have you conducted any interesting surveys recently? Please let me know!