Does size matter for PR graduates?
According to PR Week 9 out of 10 of the UK’s largest PR agencies have hired more graduates this year despite the credit crunch. This apparently shows that the PR industry looks set to buck the recession. But there’s a major flaw. The majority of PR graduates will not go straight into jobs working for the UK’s ten largest agencies, many will begin their careers at small consultancies that might be less well equipped to ride out a recession.
As the only person on my course to have got a PR job since graduating, I would be surprised if small consultancies were mirroring large agencies and hiring more graduates than in 2007. But perhaps I’m wrong – what do you think?
Interesting post, I suppose it depends which sector that particular agency specialises in. The more sector specific agencies may start hiring because when we had the last recession a lot of the money which was cut from the advertising budgets was moved into the PR budgets as it was felt it was cheaper/better value. This time I think only time will tell.