From PR to Eternity

Matthew Watson's Tech PR blog

THE DARKER SIDE OF GOOGLE

Google has turned the lights off and made their homepage black to promote Earth Hour, which is a global environment initative. I’m impressed by how much difference changing a single colour makes. Perhaps other company’s with well known colour schemes could try this.

I’d like to see Coca-Cola turn their cans and bottles green for a few weeks to celebrate their environmental efforts. But then again I’d like to see Coke become more environmentally friendly anyway.

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