From PR to Eternity

I interviewed Thibault Masson for my dissertation today. Thibault is the founder of an excellent French company named Fashion-Fox. Fashion Fox is a consultancy specialising in online marketing for fashion company’s around the world.

Thibault helped answer about a million of my questions and gave some brilliant answers as well as an insight into the French blogosphere. This should help hugely when I consider language barriers and cultural differences that affect blogging.

He said that not all businesses should blog especially if they are, “Blogging about something that no one care about like the CEO’s new hair cut.” This ties in great with an article I have by Janet Street-Porter from the Independent called ‘Just Blog Off!’ about the uninteresting Waitrose blog written by the MD about his weight loss.

So I urge you to check out Fashion Fox. It’s a great resource run by a great person! Also if you are interested in fashion, Thibault runs two fashion blogs Chaussure-femmes.com and Lingerie-Meets-Underwear.com